NOTES IN FRAMES

TRANSLATING THE CHARACTERISTICS OF COFFEE BEANS INTO VISUAL STORIES

Category

For

Scope

Role

Year

Visual Communication

Blank Plan Consultancy Group

Art Direction, Content Translation

Art Direction & Design

2021

NOTES IN FRAMES

TRANSLATING THE CHARACTERISTICS OF COFFEE BEANS INTO VISUAL STORIES

Category

For

Scope

Role

Year

Visual Communication

Rens Design

Art Direction, Content Translation

Art Direction & Design

2021

CONTEXT

Notes in Frames is a photographic series created for Blank Cafe to help customers connect with the flavours and characteristics of six coffee varieties. To make each coffee more relatable, our team developed a unique story for each variety. Drawing from these narratives and the colours of the existing packaging cards, I developed the art direction for each shoot, translating the stories into distinct cinematic atmospheres through colour, lighting and composition.

PHOTOGRAPHY

Applications

The cards were displayed in-store, inviting customers to explore the stories and characteristics behind each coffee variety and connect more personally with their choices.