CONTEXT
Developed as part of Blank Plan's first-anniversary celebration, Light Your Sparkle is an interactive personality test designed to bring the brand's philosophy of light and colour to life. Through 12 party-inspired questions set within Blank Plan's physical space, the experience invites participants to discover their personality through eight types of coloured light, creating a playful connection between self-discovery, personal expression and the brand.
strategy
From Brand Philosophy to Personal Experience
Inspired by Blank Plan's philosophy of coloured light merging into white, we translated the brand's identity into an interactive experience built around eight personality types. Designed to encourage self-discovery and social sharing, the test also connected each result with personalised lifestyle recommendations, bridging digital engagement with Blank Plan's products and events.
experience
Eight Colours, Eight Personality Types
Drawing on the characteristics of the seven chakras and the 16 MBTI personality types, we developed eight distinct light personalities: Red, Orange, Yellow, Green, Blue, Indigo, Purple and White. Each light was given its own name, traits and symbolic meaning, translating personality characteristics into a playful and personalised experience.
Impact
27.9 M
views
1.59 M
users
7+
countries
Within its first year, Light Your Sparkle reached 27.79 million views and 1.59 million users, attracting audiences across Taiwan, Hong Kong and other international markets. The project also gained media coverage from publications including ELLE and PopDaily, further extending its reach and brand visibility.
