Love & Whispers is a Qixi Festival gift set created for Blank Plan, designed to encourage more intimate expressions of affection beyond traditional gift-giving. Combining preserved flowers, fragrances, butter biscuits and interactive cards, the experience invites couples to connect through thoughtful gestures and conversations.

Working from an established creative concept, I developed the packaging design and planned the campaign photoshoot, from visual direction and shot planning to on-set art direction, creating a cohesive visual experience across the gift set and campaign imagery.